Brand Identity Foundations
✔ Find your brand personality
✔ Archetypes for wellness brands
✔ What makes you unforgettable in your industry
✔ Crafting your unique brand character
Premium Positioning that Cuts Through the Noise
✔ What makes a wellness brand premium
✔ Define your promise & transformation
✔ Competitor positioning map
✔ Your “Why Choose You” statement
Visual Identity + Brand Experience
✔ Brand vibe, tone of voice, colours
✔ Emotional design (warm, safe, premium)
✔ Instagram aesthetics that stand out
✔ Branded highlights, visual storytelling
Crafting a Magnetic Customer Journey
✔ Understanding your buyer psychology
✔ Awareness → desire → decision
✔ Why people buy wellness services
✔ Building emotional loyalty
Offer Creation that Sells Itself
✔ Irresistible offer formula
✔ Pricing psychology
✔ High-ticket, mid-ticket, low-ticket structure
✔ Packaging your expertise
Content Strategy for Sales
✔ 3 content pillars for conversion
✔ How to write content that pre-sells
✔ Authority content (show expertise)
✔ Desire content (make people want YOU)
✔ Relatable content (warm your audience)
Reels That SELL
✔ How to hook attention in 2 seconds
✔ Reels for authority
✔ Reels for trust
✔ Reels that convert quietly
✔ Selling through storytelling
Caption Writing for Sales
✔ The conversion caption formula
✔ Soft CTA vs direct CTA
✔ How to write like a human, not a marketer
✔ Emotional storytelling that makes people DM
The Warm Sales Method (Katie’s signature)
✔ Selling without feeling salesy
✔ Handling objections with heart
✔ DM conversation that converts
✔ Creating trust, safety, and desire
Launch Strategy (Soft + Warm)
✔ Pre-launch nurturing
✔ Launch content plan
✔ Story selling
✔ Live selling
✔ Closing techniques
Client Retention & Upgrades
✔ How to keep clients buying
✔ How to upsell ethically
✔ Building long-term emotional loyalty
Business Scaling for Wellness Brands
✔ When to raise prices
✔ When to outsource
✔ Creating new revenue streams
✔ Next-level brand positioning
Brand Identity Foundations
✔ Find your brand personality
✔ Archetypes for wellness brands
✔ What makes you unforgettable
in your industry
✔ Crafting your unique brand character
Week 1
Premium Positioning
that Cuts Through the Noise
✔ What makes a wellness brand premium
✔ Define your promise & transformation
✔ Competitor positioning map
✔ Your “Why Choose You” statement
Week 2
Visual Identity + Brand Experience
✔ Brand vibe, tone of voice, colours
✔ Emotional design (warm, safe, premium)
✔ Instagram aesthetics that stand out
✔ Branded highlights, visual storytelling
Week 3
Crafting a Magnetic Customer Journey
✔ Understanding your buyer psychology
✔ Awareness → desire → decision
✔ Why people buy wellness services
✔ Building emotional loyalty
Week 4
Offer Creation that Sells Itself
✔ Irresistible offer formula
✔ Pricing psychology
✔ High-ticket, mid-ticket, low-ticket
structure
✔ Packaging your expertise
Week 5
Content Strategy for Sales
✔ 3 content pillars for conversion
✔ How to write content that pre-sells
✔ Authority content (show expertise)
✔ Desire content (make people want YOU)
✔ Relatable content (warm your audience)
Week 6
Reels That SELL
✔ How to hook attention in 2 seconds
✔ Reels for authority
✔ Reels for trust
✔ Reels that convert quietly
✔ Selling through storytelling
Week 7
Caption Writing for Sales
✔ The conversion caption formula
✔ Soft CTA vs direct CTA
✔ How to write like a human, not
a marketer
✔ Emotional storytelling that makes
people DM
Week 8
The Warm Sales Method
(Katie’s signature)
✔ Selling without feeling salesy
✔ Handling objections with heart
✔ DM conversation that converts
✔ Creating trust, safety, and desire
Week 9
Launch Strategy (Soft + Warm)
✔ Pre-launch nurturing
✔ Launch content plan
✔ Story selling
✔ Live selling
✔ Closing techniques
Week 10
Client Retention & Upgrades
✔ How to keep clients buying
✔ How to upsell ethically
✔ Building long-term emotional loyalty
Week 11
Business Scaling for Wellness Brands
✔ When to raise prices
✔ When to outsource
✔ Creating new revenue streams
✔ Next-level brand positioning
Week 12
this is for you if...
You’ve got offers but they’re not selling the way they should.
You’re overwhelmed by all the advice and need a clear plan.
You keep building but you’re not seeing traction.
You’re pivoting and want someone who gets it to help you map it out.
this isn’t for you if...
You’re looking for someone to build your business for you.
You want overnight results with zero effort.
You’re not open to honest feedback or change.
You’re still figuring out what your business even is.
this is for you if...
You’ve got offers but they’re not selling the way they should.
You’re overwhelmed by all the advice and need a clear plan.
You keep building but you’re not seeing traction.
You’re pivoting and want someone who gets it to help you map it out.
this isn’t for you if...
You’re looking for someone to build your business for you.
You want overnight results with zero effort.
You’re not open to honest feedback or change.
You’re still figuring out what your business even is.
“Working with Katie was the best decision I’ve made for my business.”
Katie didn’t just help me refine my offers — she completely rewired how I think about my business. I doubled my revenue in 3 months, stopped overdelivering, and finally feel in control of my growth. Her strategy is sharp, but it’s the clarity she brings that changes everything.
Candice R.
Choose your investment
One call. One plan. Zero fluff.
One-to-One
Brand Coaching
For entrepreneurs who need clarity, structure, and a real plan.
£900
Done for you Brand & Sales support
For CEOs ready to scale smart, lead boldly, and stop playing small.
£1200
Power Hour Consultation
For CEOs ready to scale smart, lead boldly, and stop playing small.
£259
Start from
/ Hour
Start from
/ Month
Start from
/ Month
Choose your investment
One call. One plan. Zero fluff.
One-to-One
Brand Coaching
For entrepreneurs who need clarity, structure, and a real plan.
£900
/ Month
Start from
Done For You Brand & Sales Support
For CEOs ready to scale smart, lead boldly, and stop playing small.
£1200
/ Month
Start from
Power Hour
Consultation
For CEOs ready to scale smart, lead boldly, and stop playing small.
£259
/ Hour
Start from
You can embed an email signup form here by pasting the code for one in a blank "embed" box.
subscribe for tips